|Axiss Ads Plug
AXISS AUSTRALIA is preparing to launch a
series of advertisements in Asia promoting Australia as a financial
Les Hosking, Axiss CEO, said Axiss was aimimg to boost Australia's
profile throughout the Asia-Pacific region as a strong choice
for multinational financial companies. The commercials will be
played on CNBC Asia and Bloomberg between March and August.
Axiss was established by the Commonwealth Government to market
and position Australia as a leading global financial services
centre in the Asia-Pacific region. These latest advertisements
are just one in a variety of promotional activities the company
will participate in throughout the course of this year.
The Charlton Group, publishers of Business Asia, was chosen by
Axiss to place the advertisements with Bloomberg and CNBC Asia,
and to coordinate the creation and filming.
Hosking said after a tendering process, The Charlton Group had
emerged as having a clear understanding of Axiss' goals and objectives.
"Axiss researched which organisations
were available to film the commercials and place the completed
product and found that Charlton specialised in this area,"