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Axiss Ads Plug Australia

AXISS AUSTRALIA is preparing to launch a series of advertisements in Asia promoting Australia as a financial centre.

Les Hosking, Axiss CEO, said Axiss was aimimg to boost Australia's profile throughout the Asia-Pacific region as a strong choice for multinational financial companies. The commercials will be played on CNBC Asia and Bloomberg between March and August.

Axiss was established by the Commonwealth Government to market and position Australia as a leading global financial services centre in the Asia-Pacific region. These latest advertisements are just one in a variety of promotional activities the company will participate in throughout the course of this year.


The Charlton Group, publishers of Business Asia, was chosen by Axiss to place the advertisements with Bloomberg and CNBC Asia, and to coordinate the creation and filming.

Hosking said after a tendering process, The Charlton Group had emerged as having a clear understanding of Axiss' goals and objectives.

"Axiss researched which organisations were available to film the commercials and place the completed product and found that Charlton specialised in this area," he said.

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