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Business tourism push for Australia: a new $1 million campaign is showcasing Australia's strengths to the global business tourism sector - Tourism - Brief Article

Australia will target the booming business tourism market in a series of new television commercials initiated, developed and produced by First Charlton Communications.

First Charlton Communications, publishers of Business Asia (with Overseas Trading) Magazine, has worked with Federal Small Business and Tourism Minister Joe Hockey and the Australian Tourist Commission (ATC) to produce the ads, which will beam out across Asia on CNBC Television. The first commercial has already been completed by First Charlton Communications executive producer and creative director Esther Cvejic, and is now being telecast throughout the region. The commercial features top level Asian chief executives candidly talking about why they believed Australia was a great destination for conferences and meetings.

The business leaders in the first TV commercial include David Tang, Shanghai Tang CEO and founder of the China Clubs in Beijing and Shanghai; shipping and transport giant Sun Hing Group CEO Simon Lee; Swank Group CEO Judy Yu-Hong; and Hendale Group CEO Henry Lee.

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