How to Keep Up With Group Buying Sites

Today, there are over 40 group buying daily deal sites in the Australian market. According to Telsyte, a telecoms, media and ICT analyst firm, these sites are growing so rapidly, with turnover expected to increase from $63 million (2010) to $242 million this year. The top 4 sites – Spreets, Scoopon, Jump On It, and Cudo – claim 79% of the industry’s revenues last year.

Online Retailer Conference Chairman Grant Arnott described these sites as ”rivers of gold with no downside”. He also said that through a virtual audience and a virtual deal funded by a third party, big sales commissions are within reach.

The success of group deal sites also creates a win-win-win situation for all the players. As long as the advertisers can satisfy the enormous demand their offer attracts, it is advantageous for everyone concerned – customers, daily deal sites, and merchants.

Now, what makes a daily deal site downstage the rest? Is it the quality of their offers, customer service, number of Facebook fans, consumer ratings, monthly turnover, or profit margin?

Spreets is one of the success stories. They were one of the first daily deals sites in Australia in February 2010 and bought by Yahoo! 7 one year later in January 2011 for $40 million. Its CEO, Dean McEvoy, told that they have never expected their growth happening so quickly.

On the other hand, JumpOnIt, has successfully used Facebook to quickly launch itself to the Australian market with an established fan base of more than 400,000 consumers.

In regards to visitors’ number, Cudo claims number one. Cudo, a joint venture between Microsoft and Nine Entertainment Co, has firmly established its position as a leader with more than 785,000 unique visitors in November and December 2010, according to Nielson. CEO Billy said Cudo’s success speaks of fantastic deals they work closely with merchants to provide; their unique national offering with tailored deals in six key markets, along with the power of its marketing platforms giving them a distinct advantage.

So who will be number one?

There is still debate over whether consumers will stick to one or two favourite ‘number one’ daily deal sites or will there be less brand-loyalty as they will become more interested in the actual deals offered by various daily deal sites. Ultimately, personal preference and peer recommendation will determine the consumer ratings, while industry analysts have to decide whether it will be profit margins, revenue, or longevity that matters. As of now, there is yet to be a clear winner.

The Australian daily deals industry is still relatively new and there is much room for growth in the coming year. Watch this space for more updates on up-and-coming players and changes in the market.

Protect Smart Phone by Best iPhone Cases

Like all Apple products this smart phone is also priced a bit higher than its competitors. Since it is an expensive gadget, buying a case is imperative for its protection. If you are hoping to buy one, it is a good idea to learn about the best iPhone cases.

There are three main varieties of cases available in the market. They are made out of different materials of leather, soft thermoplastic and the silicon. They offer different properties and some of them are trendy in design. The best way to have a look at the different cases available is to visit a reliable online store. There are quite a few such stores where you could select a fashionable case for your iPhone. Many of these online stores are well-known for selling trendy accessories for apple products. Therefore, they are able to offer some of the best iPhone cases.

Leather iPhone cases
When you want a strong cover for your smart phone, the best option is to buy a leather case. You get some trendy and stylish leather based cases in the market. They never lack style either. These are popular choices of Apple smart phone owners. You get ones that allow you to leave your smart phone in a hip pocket. These are sturdy protectors for iPhones.

The soft thermoplastic case
Thermoplastic is a strong material that is highly durable. Cases made out of this material are highly resistant to shocks. Due to these properties, thermoplastic has become a material that is most suitable for making smart phone cases. Some of these available in the market are slender in design and they feel rubbery. Therefore, it is very unlikely that a smart phone in one of these will slip from your hand and fall. As such, these become some of the best iPhone cases.

Silicon iPhone 4 cases
Silicon cases are easy to hold and they will provide protection to your iPhone by preventing scratches. Some of these only cover the back of the phone and leave the screen open for you to use the phone while the case is still on the phone. In order to protect the screen, you get a film along with the cover.

You will be able to buy all these best iPhone cases in different designs and different colors. It is a matter of selecting the one you prefer.